PepsiCo's aggressive union-busting at its Frito-Lays plant in West Bengal was brought to the attention of tens of thousands of Indian Premier League (IPL) cricket fans at Eden Garden Stadium on Sunday. PepsiCo, a major IPL sponsor, faces growing criticism for its role in the mass termination of workers in March and April.

IUF affiliated Tekgida-Is completed recruitment at PepsiCo Frito Lay’s 2 factories in Turkey and was recently recognized as the official bargaining unit for its members. The union used its leverage of being organized at the beverage (Fruko) company of PepsiCo and reaching out successful agreements for long years in order to establish relations with lead workers and building mutual confidence to complete the membership in snack factories.

PepsiCo and Coca-Cola have spent over $330 million on campaigns involving entertainment and sports figures in 2012. Pepsi's move is in line with its new campaign, "Live for Now," that positions the brand on the pop-culture forefront around the world.

IUF affiliated RWDSU-UFCW`s  Local 110 Quaker Oats/PepsiCo members recently and overwhelmingly approved a four-year deal that increased wages above the inflation rate and added a $650 lump sum bonus in the first and second year.

The newly negotiated contract increased vacation entitlements for new members who will now have access to 2 weeks' vacation in their first year. It further improved current members' vacation schedule to 4 weeks on completing 10 years (was 12 years) and 5 weeks for completing 18 years of service (previously 20 years).